Transparency & Traceability

We believe sharing this information challenges the industry to pay better prices.

Green Cost The cost listed in Farmgate, FOB, or EXW/Auction
Transportation, Storage, Financing & Logistics The total added cost to get the coffee from its place of origin to our roastery in Salt Lake City, UT.
Production Cost All our overheads, R&D, and cost of goods to produce 1lb of roasted coffee
Idle Hands Cost Total cost of Green, Logistics, and Production
Exporter Organization responsible for exporting the coffee
Importer Organization responsible for importing the coffee
Intermediary Individual or organization responsible for the relationship between producer/farmer/cooperative and responsible for the quality assurance and receives all relevant QA samples
Qty Purchased Total amount purchased
Cup Score Cup score at the time of purchase

Sharing the description of how the coffee was roasted is meant for educational and transparency purposes and is not instructional on how another roaster should roast their coffees. It provides little context from one roasting company to another. Roasting companies often have different ideas of when they should mark Color Change or First Crack.

Roaster Roasting machine - Loring S35 Kestrel or Probatone 5
Color change The time and temperature that color change occurs
First crack The time and temperature that first crack occurs
Duration Total length of roast
Dev. time Total development time from first crack
Dev. time ratio Percentage of roast in the “development stage” after first crack
Start temp. Temperature that roast begins at
End temp. Temperature that roast ends at